After losing their London-based publisher, co-editors Ruby Russell and Katherine Hunt of the grassroots art magazine Teller were forced to look in a new direction for their second issue. Self-funding was out of the question, so the editors launched a campaign on the crowdfunding platform Kickstarter to ask the public for help.
“It allowed us to pre-sell copies of our magazine and put the full cover price toward production costs, with some people donating larger sums,” says Russell. “It’s very easy to set up and use, and people responded very generously.” With an original funding goal of $4,000, they actually received a few hundred dollars more by the time they reached their deadline.
